It has long been apparent that cinema makers follow their passion for film by taking over the management of film festivals or even initiating their own film festivals. In recent years, on the other hand, festival makers have become more and more attractive for cinema companies to take on leading positions themselves. How valuable the expertise of festival makers is becoming for the management of cinemas was recently demonstrated in the case of Keri Putnam. Formerly CEO of the Sundance Institute with the Sundance Film Festival, she has now been appointed to the board of the world’s second largest cinema chain AMC.