Attack from Hollywood – if you don’t move, you get moved

With the recently published study „Attack from Hollywood„, Prof. Dr. Thorsten Hennig-Thurau from the University of Münster, confirms what many had long feared: Streamers are gradually taking over the audiovisual market! The fact that the Corona pandemic is proving an accelerant for conventional television is now being seen not only among the younger target groups, but also among the over-50s, who are becoming increasingly more enthusiastic about digital media consumption. The fact that the media libraries of public TV providers such as arte & Co are also recording significant growth rates is somewhat optimistic, yet Thurau also sees that the cinema industry has long been caught up in this trend and urgently advises more customer and innovation orientation in addition to quality, as well as a stronger distribution of digital cinema windows.
The report on the study in German only can be found here.