Attack from Hollywood – if you don’t move, you get moved
With the recently published study „Attack from Hollywood„, Prof. Dr. Thorsten Hennig-Thurau from the University of Münster, confirms what many had long feared: Streamers are gradually taking over the audiovisual market! The fact that the Corona pandemic is proving an accelerant for conventional television is now being seen not only among the younger target groups, but also among the over-50s, who are becoming increasingly more enthusiastic about digital media consumption.