Even if it is not possible to quantify the total market volume for theatrical films along their value chain based on consumer spending due to a lack of transparency, at least the window of theatrical exploitation, as one of four main market segments, can be more closely defined. A report published recently by the European Audiovisual Observatory reveals a surprising picture and confirms the trend towards a „flood of films“, which until now has mostly been presented on a national level, now also was confirmed on a European as well as on an international level. Thus, a total of 7,821 European films in 2019 were identified as „on release“ worldwide, i.e. as films for which at least one ticket for a theatrical release was sold in at least one of the markets covered. This was the highest figure ever for European films, representing an increase of 1524 films since 2015.
Click here to download the report „The circulation of European films in non-national markets – key figures 2019“